Just after Apple Watch launch, TAG Heuer has announced that it will be releasing its first smartwatch somewhere in October or November this year, as the Swiss watchmaker delivers on its earlier revealed intentions on throwing its own smartwatch in the aspiring market.
TAG Heuer smartwatch is somewhat a highly-anticipated gadget of the year, and was rumored for a long time now, and we finally got the release time frame and price of the device. Back in December, when TAG Heuer announced that it wil soon be launching its own connected timepiece, soon after Apple announced the Apple Watch. TAG Heuer last month confirmed its collaboration with Google and Intel to develop smartwatch which means the device will apparently run on Android Wear, when considered the statement and announcement it made with Big G.
TAG Heuer announced with Intel and Google for developing the watch, running Intel hardware with Android Wear from Google as the OS of choice.
Jean-Claude Biver, CEO TAG Heuer has said that:
“Swiss watchmaking and Silicon Valley is a marriage of technological innovation with watchmaking credibility. Our collaboration provides a rich host of synergies, forming a win-win partnership, and the potential for our three companies is enormous.”
According to Jean-Claude Biver from LVMH Moet Hennessy Louis Vuitton SE, the group that owns TAG Heuer, this new wearable will have a battery life spanning up to 40 hours, compared to the 18 hours found on the Apple smart-Watch. Company, evidently looking to price its new watch at around $1400 which isn’t much at all given that where the Apple Watch is poised at with its more premium model, Edition.
In an interview while comparions done to the Apple Watch, Biver said that while the wrist-bond wearable from the Cupertino based company will definitely appeal more to the younger audience, this in itself is bound to create a market which will be perfect for TAG Heuer to tap into with its new upcoming watch, and he hopes they sell millions and millions of units.
“I hope they sell millions and millions and millions of them,” said Biver, further adding that, “The more they sell the more a few people will want something different and come to TAG Heuer.”
It was made clear that the company will not compromise on the traditional mechanical ticker which has been around for over 100 years now in luxury watches, all said last year when TAG Heuer touted this plan, and will look to target is consumers who will be eager for eaxctly such elements that deliver smart technology but not at the cost of a traditional watch.
TAG Heuer is reliable to have been in business since 1860, and given the market penetration levels that the watchmaker currently enjoys, Google and Intel are all set to ride that wave. With very good build quality and have some tricks up its sleeve. But we will have to wait till October or November to see how that turns out.