Snapchat is competing against the likes of Facebook’s clone wars be boosting its augmented reality 3D world lenses. Starting today, Snapchat users can access World Lenses, which are 3D objects that can be rotated and manipulated when taking a photo now.
You can say what you like about Snapchat, but the company behind the popular app has always been trying to push the alterations in order to make the public see that selfies can be much more than just a simple static image. The app has added one of the feature, which has been the extremely fun and entertaining augmented reality overlays using the front-facing camera, or 3D World Lenses as Snap Inc. calls them.
Objects like rainbow, a multi-colored “hello” sign, or flowers can be positioned anywhere within a photo before it’s taken, with gestures available for resizing and changing its location to the ideal spot in an image. It’s probably fair to suggest that at one point or another browsing through your social media streams and came across posting a picture of family, friend or a simple connection with puppy-dog ears augmented onto their head, or a colorful rainbow projecting out of their mouth.
Starting this morning, anyone looking to take a selfie instantly defaults to using the front-facing camera in Snapchat is directly in association with the excitement and entertaining Lenses functionality. That piece of experience is now capable with the main camera on the device, but with the ability top place 3D objects into the environment and interact with them.
The feature essentially works in all identical fashion to what it really offered with the front-facing camera. Users are invited to tap and hold on the display in order to bring up the list of available 3D World Lenses, accessible through a horizontal scrolling control at the bottom of the display.
Snapchat has supported augmented reality live filters that alter a person’s face since last year, but the new Lenses mark the first and foremost Snapchat’s made efforts to take advantage of the rear camera for augmented reality purposes. As that feature is being invoked, the Snapchat app appears to do what looks like a very quick mapping in order to get an idea on what the user is looking at, and to be able to move and re-position the 3D item whenever the device is moved or tilted. Similar thing Microsoft’s HoloLens does, albeit a lot more in-depth, in order to have an awareness of the nature that it is in. Also: Snapchat SmartGlasses To Compete With Google Glass Vs. Microsoft HoloLens
Once placed, the object can then be relatively manipulated, touched, and even moved around the environment until the scene looks exactly as the user wants. Get the feeling that this is just a very small stepping-stone for Snap to easily realize the bigger picture of introducing in-depth virtual and augmented reality experience in Snapchat.
We launched Lenses over a year ago as a whole new way to express ourselves on Snapchat. Since then, we’ve become puppies, puked rainbows, face-swapped with our best friends — and begun to explore how Lenses can change the world around us.
Today, we’re adding new ways to use Lenses.
While Snapping with the rear-facing camera, simply tap the camera screen to find new Lenses that can paint the world around you with new 3D experiences!
How long enough Facebook brings the same Snapchat’s functionality to its app?
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