It’s finally happening that which Facebook CEO last month hinted that its working on a way to expand its famous like button – not by adding the much-fabled “dislike” option, but making it way more empathetic, expressing sadness and other emotions. Today, with the Reactions, Facebook is taking the wraps off what from the new Like may take. Button with a new set of six emoji that will sit alongside the original thumbs-up to let users quickly respond with love, laughter, happiness, shock, sadness and even anger.
Not as rumored that Facebook would be adding a ‘Downvote’ button that will be essentially a way to “express empathy” as not “every moment” i a good movement. Nevertheless, the social networking giant has honored with a dislike button-alternative, but showing off your reactions to the published and shared post on the Facebook Pages.
Unfortunately, the pop-up feature will first start out as a test in two markets only, Spain and Ireland, before Facebook Reactions button decides whether to tweak it and or how to roll out in out further. It’s not a “dislike” button as predicted, rather that Facebook might instead offer a small selection of emoticons, similar to the reaction buttons Path offered back in 2012. It turned out that Facebook has even filed a patent for how much an emoji response feature might work and look.
Facebook Reactions with six emijis are presented when you hold the ‘Like’ button and you can choose one from it. The status then displays counters for each reaction like number of likes, sad faces and so on a particular status. Reactions are said to work on posts from both regular users as well as those from Pages.
Offering different emoji will also mean that Facebook will start to tally and show those different responses. Reactions for Page owners and publishers, this data collection will also eventually make its way to Facebook’s analytics dashboard. So that the social media managers can monitor shares and likes of certain posts, they will be able to now get more granular data about how people are emotionally responding to content on the social network, which should also help Facebook in its bigger play for selling advertising and simply getting more relevant content to users in a btter way.
Currently, there is no official word yet on when it will be launching Facebook Reactions more widely into the social networking website. Stay tuned!