Spotify Is Testing ‘What’s New’ Timeline Feature To Promote New Music Releases

Spotify Music discovery is playing an important role in keeping tabs on new releases from artists you’ve already shown interest in. In fact, Spotify confirmed the test saying, “We are always testing new ways to create better-listening experiences for more users while continuing to find ways to connect artists to their fans.” Also, Spotify is testing a What’s new timeline feature with some users that shows new music streaming from artists you enjoy.

Now that the streaming service (aka Spotify) already has a way to address keeping tabs on new music thanks to its “Releaser Radar” playlist, and in part of that, the “Discover Weekly” playlist as well. All the way Spotify has been trying to get even better at promoting new releases recently, as it occasionally offers prompts once you open the app for new albums you may enjoy.

Notably, the finding new releases outside of playlists such as Discover Weekly and Release Radar can still be painful on Spotify, where it takes two taps to get to the new release page when you open the app. And further, it appears those releases aren’t well organized to your listening habits.

However, if new music isn’t picked up in either one of those playlists for your listening pleasure, then it can be kind of tough knowing when new music is dropping from artists you follow. Overall, things could be getting slightly better in the future, though.

According to a report on The Verge, Spotify which is currently testing a new “What’s New” timeline feature within the app. As the testing is currently out in to public right now, as folks over at Twitter have indicated, although there’s no indication on when the feature will hit the launch date to the general public.

It also appears Spotify has been running the test for quite some time. Spotify runs quite a few of these tests publicly, so there’s no guarantee this feature will make it to a full rollout, but again, it does seem to be an improvement on the status quo. It looks like it offers a quick way to jump into the new content, too, either by selecting the single or album itself or hitting that play icon to start listening.

Hopefully, Spotify does launch it at some point in the near future. Stay tuned for more updates!

(Via: The Verge; @heysuganth)

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