Google has today pushed out its updated version of YouTube Music and YouTube Premium services in 17 countries. The rollout of both services is available to all in the US, Australia, New Zealand, Mexico, South Korea, Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom. All of the regions and countries get complete access to the company’s latest music streaming initiatives as well as premium YouTube viewing.
YouTube Music already began a soft rollout to some users late last month, but now anyone can try it live. The YouTube Music service is now online and both services are now up for grabs. Kicking things off we have YouTube Music – the company’s latest rollout to compete with the likes of Spotify and Apple Music.
With the YouTube Music mobile app as well as a desktop interface that is specifically built with music in mind, the new offering will fully focus on music discovery. YouTube Music is the company’s new, all-encompassing music streaming service, and it features traditional, album versions of songs as well as live performances, tracks from unsigned artists, remixes, covers, and more. As said, it focuses on music discovery, and the Home screen will continually serve new recommendations based upon your listening history, location, and activity.
By using the kind of magic that YouTube is known for in the video world, YouTube Music will keep tabs on what you are listening to and then make suggestions based on your favorite history. The theory here is that more relevant recommendations will be made, leveraging something that Apple Music and Spotify cannot use – Google’s data mining.
The new YouTube Music has intelligent search powered by machine learning, so it can also understand and return the right results for queries that Spotify and Apple Music stumble on. And one thing to note, YouTube Music, like other music streaming services, comes with free and premium tiers.
The free version of YouTube Music is ad-supported, while ad-free YouTube Music Premium costing $9.99 per month, and allows for background listening (for audio tracks only) and downloads.
Those not willing to pay will have to live with promos, as you might expect. Where things get most interesting however is YouTube Premium. By including YouTube Music at $11.99 the addition of premium paid YouTube experience, as well as access to YouTube originals, makes this is no-brainer to us and we cannot really understand why anyone would pay for YouTube Music and not opt for YouTube Premium instead.
YouTube Premium does offer background listening for videos and an ad-free experience across all content on YouTube. This also includes access to YouTube Originals, such as Cobra Kai, Impulse, soccer documentary F2 Finding Football, and The Sidemen Show. Google says options for Originals will expand in the future with “bigger original series and movies,” including comedies, dramas, reality series, and action-adventure shows from the UK, France, Mexico, and other countries.
Right now potential customers can get a free three months worth of YouTube Music on a trial basis, with YouTube Premium offered with a single month’s trial, too.
Update: Anyone with a Google Play Music subscription in the US, Australia, New Zealand, or Mexico will get access to YouTube Premium as part of their membership. Those with Google Play Music subscription in other countries will get access to YouTube Music Premium at their current price as it becomes available.
Once again telling you that YouTube is offering a limited promotion where you can try things out – YouTube Music for free for three months.
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